Return to Internet & Intranet Overview

Phase 1:
Initial Presence

Phase 2:
In-Depth Content

Phase 3:
Advanced Applications

A Phased Project Approach

Here's an example of the scope of a three-phase plan for a typical web site project.

	Phase 1: Initial Presence

Phase 1 establishes an initial site with basic content and features such as:

• company background
• general product/services information
• events/calendar
• contact information
• some pointers to related sites
• simple comment and order forms
• e-mail link
• tracking and reporting page hits (user visits)

	Phase 2: In-Depth Content

Phase 2 builds on Phase 1 content, providing more extensive features and information such as:

• Detailed information about your company, clients and staff
• Detailed product/service information (catalogs, data sheets, specs)
• Live product demos
• Webinars (web-based seminars)
• Customer support information (FAQs, app sheets, tech notes)
• Download of software or data updates and extensions
• Papers and articles
• In-depth surveys
• Database integration

	Phase 3: Advanced Applications

Phase 3 adds value for the site's users/visitors, and significantly reduces time and cost for producing and updating web site content. These objectives are achieved with the addition of new capabilities such as:

• Interactive forms which provide customized responses to user input (see Forms-Based Applications)

• Multimedia (animation, sound and video) to better attract, educate and support existing and potential customers

• Automation of web content production (see Forms-Based Applications)

• Multi-Channel publishing and delivery (integration of web content production with content production for other delivery channels - print, CD-ROM, etc.)

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