This unique and highly acclaimed 10-week program is available through:

1. the UC Berkeley Extension
2. a custom-designed version for augmenting internal (private) organizational and corporate learning programs
3. a custom-designed version for integration with internal (private) organizational and corporate operations, initiatives and projects

	Description

Transforming Business with the Internet (TBI) course emphasizes strategic and other high-value applications of internet technology, rather than the technology itself. Its unique focus explores how to apply the technologies of the Internet and World Wide Web to dramatically improve fundamental business processes and re-design traditional business functions to: improve quality; reduce cost; decrease cycle times; increase product or service value; and take advantage of new business opportunities.

The TBI course directly applies its own concepts, models, principles and tools to achieve a fundamentally collaborative and continuous learning experience for all participants including:

business owners executives middle managers project managers information management staff knowledge workers

internet service providers consultants educators publishers software developers content developers

	Course Goals

1. To provide a strong conceptual model or foundation for understanding the Internet/Web and its potential for improving an organization's key capabilities and their underlying processes.

2. To experience first-hand the potential of Internet/Web capabilities for supporting and augmenting:
   • planning and management
   • ongoing operations (marketing/sales, project management, customer support, etc.)
   • continuous collaboration, learning and improvement
     
   • knowledge management

3. To provide a hands-on, practical experience of the essential steps in planning, developing, implementing and managing a successful Intranet/Internet application.

4. To familiarize participants with high-productivity software tools and methods for personal productivity, collaborative knowledge work, and developing, maintaining and expanding web content.

	Participant Prerequisites

Participants should have access to - and familiarity with - a personal computer with:

• Internet access (minimum 28Kb)
• multimedia (i.e. with soundcard)
• word processing software (MS Word 97+ preferred)
• Netscape Communicator or Internet Explorer (4+) web browser
• web browser plug-ins for Shockwave and Real Audio
• electronic-mail access and personal address
  

	Instructor and Course Designer

JAMES J. MULVANEY, M.S., has designed and implemented information technology applications for both large and small organizations for more than 28 years. Long before the popularity of the Internet, he developed and managed global network information services spanning thousands of organizations. His expertise spans the entire project cycle for Internet/Intranet, multimedia and other information system applications, including:

• application planning
• project management
• application design and implementation
• ongoing operations and management

Mr. Mulvaney has developed and managed organizations, computer applications and facilities including:

• introduction and deployment of new information technologies
• computer user support
• computer training and education
• meeting centers for multimedia presentations and collaborative project teams
• configuring, installing and supporting desktop computers
• multi-channel (print, web, CD-ROM, etc.) publishing and delivery
• consulting and support for developing and managing on-line information systems applications

  Phone: (650) 595-1323 Fax: (650) 595-8686
  E-Mail: jjmulvaney@greatconnect.com
  URL: http://www.greatconnect.com/